Due
to the audience research we are now able to come up with the prefect audience
profile. We found that there were more female respondents than male; most respondents in
16-20 age group, most respondents were presumably students. The most popular
music genres were:
- Pop
- Rock
- Indie
- Dance
- R&B
- Rap
We found that:
· An overall sense of fun is possibly the most
crucial aspect of the typical pop video
· People much prefer videos that challenge
conventions and/or are creative
· People like videos to have a blend of narrative
and performance
· People expect pop music videos to have dancing in
them in some form
·
Pop narratives are expected to be about
relationships
·
People like music videos that have a combination
disjuncture, amplification and illustration of the lyrics of the song in
question
·
Most people watch music videos to be entertained
This
is Beth Gavin. She is seventeen years of age, and is in her second year
at Sixth Form College. She is intelligent, and studies English Combined,
History and Religion, owing to her love of these subjects. In her first year Beth
made lots of new friends and attended many parties where her friends' choice of
music broadened her own so as to include more than her usual selection of
pop and R&B tracks. As a result, she has spent much time on YouTube
watching undiscovered music videos and coming across hidden gems in a variety
of different genres; indie, dance and R&B. Beth has a
musical encyclopaedia at her fingertips in the form of the internet
and will share her favourite songs and videos with her friends on Facebook and
Twitter, who in turn do the same. Her musical taste is ever-evolving and
becoming more refined like most educated young adults.
Beth
uses YouTube to discover new exciting tracks and videos. Beth still has a
passion for today's mainstream artists. Beyonce and Rhianna are her favourites!
It's a must to have close-ups in their latest videos so Beth can model at their
beauty.
Beth
has recently discovered a love for the artist Ellie Goulding hence why we
choose Beth to feature in our profile. Beth loves the way Ellie tackles songs
such as ‘Your Song’ and makes them into her own. She also likes how diverse
Ellie is, Ellie does slow and up tempo songs giving audiences a bit of
everything. Ellie is quickly becoming one of Beth’s favourite pop artists. By
listening to Ellie, Beth has looked to the indie genre and started listening to
artists such as ‘Mumford and Sons’, ‘Ben Howard’ and ‘Passenger’. I have included in this document Beth's day to day playlist.
