Filming Progress

As already mentioned we were hoping to film on the 23rd of October in the colleges studio. Unfortunately our actress had to go on an educational visit which was organised last minute. This resulted in us not filming the studio scene. Due to this we may have to play around with some alternative ideas as the studio will be out of access over half term.

Final Record Label

This is our finalised record label, it took many attempts to get what we had in mind but we are now happy with our final product. We think it is quirky and fits well with the pop genre.

Record Label Design & Creation

Record label design from BethandVicMedia

Record Label Font Ideas

Record label idea’s from BethandVicMedia

Audience Research Questions

I plan to ask the public the following questions. I will ask the targeted person there favorite music genre out of a list of four genres: Pop, Indie, Rock, Rap. I will not ask any further questions to those who do not choose 'Pop' this is because they will not have a lot of knowledge on the genre if they do not enjoy the genre.

Questions are as followed:

On a scale of 1-10 how aware are you of the Pop music genre?

What is your favorite pop artist\band?

What are the typical items you'd expect to see in a pop music video?

What would you expect a pop artist to wear in their music video?

What typical locations would you associate with the pop genre?

Would you prefer a pop music video to have a straight forward narrative, no narrative or a less clear narrative?

What would you expect an pop artist to being doing in the music video? Performing and dancing, acting out the narrative in front of the camera or both?

What is your favorite music video?  

Inspirational Video's

Miley Cyrus- Wrecking Ball
This video gave us the inspiration to create a simplistic video. We love how the back ground of the whole video is just plain, clean white. We particularly like the beginning of the music video when a close up of the artist is used, in this particular video it highlights her emotion, this is something we want to incorporate into our own music video. Another thing that we want to take from this video is the basic two locations. We dont want to over complicate our video, like this our song has a meaning behind the song so to much action would take away the meaning if we are not careful.

The Script- Breakeven
In this video we love the use of black and white, we think this makes the video visually interesting. The action in the video switches between the band playing, and the narrative. This is effective as it isn't boring. If we were using a band in our music video we would follow this. As the songs we are looking at includes one artist we thought it would be better just to concentrate on the narrative.  

Beyonce- 1+1
Again we love the simplistic approach to this video. This video focus's entirely on Beyonce with varying shots. We feel that the song has a strong message, about love. Similar to the songs we are looking at. The video is visually interesting, it follows a strict colour scheme. We enjoy the styling in this video, Beyonce is following her 'Star Image' of a attractive female, all her asets are highlighted. The video is beautiful to watch, intriguing you to the star.

Ellie Goulding- Burn
We love the use of location in this video. We feel that it is a fun video, the use of lighting is something we have picked up on focusing particular on the small lights in the field we think something similar to this would look visually interesting. We again love the use of natural lighting. We are swaying towards an outdoor setting due to this video.  

Casting Idea's

Call Sheet 2 (Castle Eden)

Call sheet castle eden from BethandVicMedia

Call Sheet 1 (Studio)

Call sheet studio from BethandVicMedia

Our idea has slightly evolved, in the studio we need to bring a portable fan to create a certain effect which trends throughout current music videos.  

Booking of Equipment/Location

To make sure that we are able to access one of our locations. we have emailed the technician who is in charge of all equipment and studio booking. We have asked for the availability of the studio so if our chosen date isn't available we can chose an alternative date to film the studio part of our music video.

Craig replied to our email, suggesting that we put our name on the booking sheet outside the editing room. To make sure we get the room, we have put our names on the sheet for the 23rd of October. Making sure we have full access to the studio on that particular day.

After putting our name on the booking sheet Craig emailed us back telling us he was unavailable to attend the first part of our filming session. Due to this we emailed our class tutor to ask if he would be able to attend the first part of the session. If this is not possible we will have to reschedule to a later date.

 Neil is able to attend the first part of the session, so we do not have to re-schedule.

  

Risk Assessment

Risk identified from BethandVicMedia

Based on the planning of the video so far I have produced a risk assessment to identify any major potential risks that could occur during the filming and post-production process that could prevent this project from being a success. I have analysed these risks in terms who is responsible for them and how they can be overcome. This will allow me to clearly identify what needs to be done as to indeed be successful and safe. I believe it is impossible to list all risks that we will come into contact with, we have listed the main most important risks. 

Shot Count

For this task I chose to use Beyonce's 'Run the World' video. My choice was influenced by my previous research on Beyonce's videos. The video fits in with the genre I am looking at. During this task I had to count the shots that are used throughout the video. During the full video I counted 152 differing shots including medium shots, close ups, long shots and establishing shots. All these differeing shots are used to portray different scenarios. Due to this task I now know the typical shot count for a pop/R&B music video would be, and that I also have to use varying shots to make the video visually interesting. 

Request for Permission

Unfortunately we could not find a current email address for the Record Label we needed to contact. To get around this problem we private messaged them on the social network site 'Facebook'. We will carry on searching for a email address to get in contact with the label. If we are successful in this we will update the blog with the email.  

Concept Idea's

Beth's Blog

http://g324bethlouisebage.blogspot.co.uk/

Track Choice

We have decided to produce our music video to the song "Your Song" by Ellie Goulding. The English recording artist Ellie Goulding covered "Your Song" for inclusion on the re-lease of her debut album, titled "Bright Lights". Produced by Ben Lovett of Mumford & Sons, it was released digitally in the United Kingdom on 12 November 2010. The song was featured in the Christmas 2010 TV advert for the department store chain John Lewis.

The genre of this song can be described as "indie pop" , "indie folk". The song is slow-paced and combines a sad melody and gentle sounds with the Artist's calming voice singing as the song progresses, the song lasts for a total of 3:10 minutes. Lyrically, the song is effectively describing the heartbreak of a broken relationship and the meaning and understanding of what it feels like to miss somebody and reminisce on those memories in which the Artist shared with her former boyfriend. We wanted to choose this track, as we believe we can use a range of techniques to create a visually interesting video. The emotion portrayed in the lyrics ignites many ideas, which we can develop into the video.

9 Frame Analysis

Nine frame analysis – kanye west – runaway from BethandVicMedia

Timeline of Technology and Music Industry

Timeline of the technology and music industry from BethandVicMedia

Track Analysis

This is the lyric breakdown revised. I have briefly spoken about where the shots will be taken and how they will be taken. This gives us a brief idea of what will be going on during our video. Obviously things could change as this is the first draft\ideas I have completed, I will further develop this in my story board/animatic will my up to date ideas.        

Lyric Breakdown

Lyric breakdown from BethandVicMedia


This is our Lyric Breakdown, we have watched the video and revised the timing on each lyric. We have done this to further investigate the song and its meaning. Each line and lyric mean something different therefore our video has to portray this.  

Treatment Sheet

Treatment from BethandVicMedia

What is Genre?

Genre is a key concept used in the Media, particularly in the music industry. When creating a music video we have to consider this in great detail. Everyone has varied tastes in music; this could be due to their age, personality, gender or just a preferred sound.  

During this process of creating a music video I will need to carefully pick a song belonging to a particular genre of music, and then produce the video according to that genre's conventions and target audience. A music genre is a conventional category that identifies pieces of music as belonging to a shared tradition or set of conventions. Genres can be split into many different categories examples such as ‘indie’, ‘R&B’, ‘Rap’, ‘Pop’ and ect. All these varying genres have different trends that change over a period of time. There is also something called a ‘Sub Genre’ this is where the many genres can be broken down further an example of this would be Rock, which is a main genre
metal is a sub genre of rock because it took influences from rock.
‘Thrash Metal’ is a sub genre of rock & metal because it took influences from both to create the unique sound that became Thrash metal.  

The mind map below goes into further detail about different music genres and there sub genres.  

Institutional Research