Tuesday, 26 November 2013
Digipak- Planning of Photoshoot
We aim to set of to Wynard Park dinner time-ish on Wednesday 27th November, in order to have plenty of time to capture our photo's - also if various photo's need to be shot again, if they haven't worked out as well as they could.
Another thing what we have to keep in mind on the day of our photo-shoot, is the appearance of our inspirational artist - Ellie Goulding. We are trying to recreate her simplistic, beautiful photo's and in order to do this, our artist - Olivia Shotton doesn't need to be over done with make-up, she need's to keep it to a minimum standard to reveal her natural beauty - like Ellie Goulding has in our three inspirational photographs of her that we are using. However instead of having a dark background we hope to have the scenery in the background. We will still use a close up.
On the day of our photo-shoot we are aiming to capture three perfect photo's to be used on the front, back and inside of our digipak. We then intend to use one of these three photographs to create our magazine advert, promoting the album. We have decided to use leaf/forest imagery on the actual CD of our music video, so we may have to take these images on the day of our photo-shoot.
Our artist needs to be wearing casual clothes and a minimum standard of makeup, this is what we will need to inform her before the day of our photo-shoot, in order to avoid complications/risks. The reason why our artist needs to dress like this is to present her natural beauty, which is what we are trying to create within our portfolio.
Back of DigiPakObviously the songs that will be featured on the CD will be presented here. Although this is the case we want to create a visually interesting photo, which links with our video. We think this photo is ideal as it incorporates the nature and the artists beauty.
Photoshoot- Planning
These are photographs that we have taken from Google Images to identify our chosen location of Wynard Park which we have decided to carry out our photo-shoot at. This is the best location for us, due to the beautiful green scenery that we can capture in the background of our photographs. When taking the photo's, we aim to get as much forest, tree, green imagery in the background, in order to relate to our music video, as this type of imagery is seen throughout our whole music video. When we go to take the photo's, we are hoping that the weather is nice - maybe sunny, as if the weather is bad this might make our photo's
turn out bad too. If the weather doesn't turn out as nice as we hoped - we may have to reschedule as our photo's won't turn out as successful as we thought they would.
Photoshoot Progression
After researching inspirational photographs of Ellie Goulding we have
found the perfect three photos that we will use to recreate and be used
within the front, back and inside of our own digipak. Our chosen
location to take our photo-shoot at is Wynard Park, as this has the best
green scenery which will relate to our music video best as it possibly
can, due to forest, park and greenery scenes being used throughout the
duration of our filming. We have decided to carry out our photo-shoot on
Wednesday 27th November as this is the most convenient time for all
three of us. To double check that our artist is able to attend this
date, we have emailed her, fortunately she is able to attend on this
date. One thing that we have to consider when carrying out our
photo-shoot is the appearance that Ellie Goulding represents. We are
trying to re-create her simplistic yet beautiful photo's and to do this
we will have to keep our artists make-up to a minimum standard to reveal
her natural beauty, like Ellie does. In order to make sure that we have
access to camera equipment on the day that we are wanting to carry out
our photo-shoot, we will have to put our name down on the camera booking
sheet outside of the editing room, to make sure we get the correct
equipment on the date that we need it. We hope the weather works out
well on the day we go to do our photo-shoot, if this doesn't work out we
might have to reschedule.
Monday, 18 November 2013
Tuesday, 12 November 2013
Storyboard
These are photographs of our story boards. Within our storyboard, we have drew a sketch of the actress, what shot would be used in this particular scene and also what will be going on in this part of the music video. Our storyboard will help us when we are carrying out our filming for our music video, as it will be a guideline for us.
Shot Count - Ellie Goulding - Burn
For this task, I chose Ellie Goulding's 'Burn' music video. The reason for me choosing this song is because Ellie Goulding is my favorite artist and I have enjoyed focusing my previous research upon her. This particular music video fits well with the type of genre that I am looking at. During this task,I had to count the number of shots that are shown throughout the music video. During the whole music video I counted 189 different shots which all differentiated from long shots, establishing shots, extreme and close up shots and medium shots. Some of the shots were changing at a more slower duration where as some shots where sped up and changed from one to another very quickly.
Digipak Analysis - Katy Perry - 'Teenage Dream'
Here is Katy Perry's 'Teenage Dream' digipak. The style of the artist and her genre of music is shown through the colours that have been used on the packaging. The CD inside of the digipak is meant to look like sweets - the idea of candy canes. This makes the overall digipak seem fun and interesting compared to many of the other artist's CD's that you see. This not only appeals to women who see Katy Perry as a star icon, but also to the younger generation due to the bright colours and sweet like looking imagery.
The leaflet which is found inside of the digipak includes a baby pink candy floss cloud throughout. This particularly enforces the vibrant and fun pop feel to her specific genre of music. The image which is inside of the digipak shows the artist - Katy Perry dressed up as if she has been crowned prom queen, or a princess. She is wearing a crown on her head, like she has won the title of a queen or something along them lines. The reason for using prom as a source of imagery, is to link with the title of the album 'Teenage Dream' and this is what teenagers will mostly remember of their teen ages and memories of school. Every teenage girl who went to the prom, would of been thrilled to receive the prom queen crown. Katy is using this to make her admirable to her fans. By using sweets through her genre of Pop, this adds a sense of narrative and even maybe gives away hints on what type of songs her album 'Teenage Dream' will include.
The font that has been used on the leaflet inside the digipak is printed in candy cane theme imagery - by the use of the colours red and white. The spiraling text again represents the artist's younger target audience. By using the theme of sweets throughout the digipak this has made it seen as if the album is 'good enough to eat'. The leaflet also displays an image of Katy Perry herself, making her to come across to the audience as a sweet, down to earth girl. The clothing and makeup that has been used within this is bright and fun which reflects the artist's personality.
The song listing which is presented on the back of the digipak, is in a red font to make it eye catching and appealing to the audience. The light pink clouds in the background also help to make the back of the digipak stand out also. The font is bold and pretty much chunky, also for the same reason and to create a sweet like look about it, like the artist continually has done throughout the packaging. The names of the writers are featured in blue, which also draws your attention to this part immediately. The barcode is positioned in the right top hand corner.
The image where Katy Perry is presented on the front of the digipak, displays Katy Perry is no clothing, however this has been contrasted with the baby pink coloured clouds surrounding her, which makes her nudity acceptable. The reason that Katy is seen naked comes from the idea that she is seen as a female sex symbol. Her makeup and hair portray her as a pin up girl and her distinctive styling is what normally draws peoples attention to Katy.
Equipment Faults
When we arrived at our location - Hardwick Park, we began to unload our equipment which consisted of a camera and a tripod. When putting the tripod together we noticed a fault, on one of the legs of the tripod the hatch was broken in two, which unabled us to move the tripod leg to either maker it higher or lower. This was a major fault which took effect on our filming. Due to this error, we were not able to use the tripod at all and we had to film our music video by hand.
Recce Shots - Hardwick Park
.jpg)
These are some recce shots which we took during our filming at Hardwick Park. Looking at the photos this shows why we thought this location was the most successful place to film, as it fits well with the meaning and genre of the song. The recce shots particularly portray the scenery and greenery which are featured within most of our filming for our music video.
Filming Progression
After visiting our chosen location of Hardwick Park and carrying out a trial of test footage, we have now arranged to do our filming on Sunday 10th November, as this is the best days for all three of us. When carrying out our filming on this day we plan to go early in order to give us plenty of time to get all of the filming done and to re-film if we don't think certain parts have worked as well as they could. In order to carry out our filming on Sunday we will have to put our names on the booking sheet outside of the editing room, to make sure I have access to a camera and tripod before I finish college on Friday to be able to film over the weekend.
Monday, 4 November 2013
Test Footage
As we were not fully aware of our location we decided to visit the location prior to filming. We took a camera along with us to film some bits and our favorite locations and actions. We have put all these together into one file and added the song to it. We believe that the setting complements the song perfectly and we have got some brilliant shots particularly the birds flying. When coming to filming if we cant get the same effects we will be lucky enough to use this footage. Overall we believe a prior visit to the location was perfect and helped us further as we now know what locations look good and bad on camera and we know our way around the park.
Audience Research Video
To create a music video that was attractive to our target audience of teenagers we had to conduct some audience research, this research would give us insight into what teens would want to see in a video and their perceptions on the pop genre. Most of the answers given to the question 'What is your favorite pop artist or band' were well known artists with a lot of material out in the market. This suggests to us most pop artists gain there fans through the material they create and their star image. The typical outfits for a pop artist identified by our audience is bright colorful items or revealing clothing, however this would be in a up tempo music video, as our chosen song is slow paced we could not connect this information with our product. The locations which our audience identified were cities, beaches, clubs and outdoor areas, we followed these conventions as our music video was set in the outdoors. We asked the question if our audience would prefer a clear narrative, no narrative or a less clear narrative all our responses were different so we went with what we as creators of the product would expect, which is a less clear narrative we wanted the audience to ask questions about our video and to be drawn to the mystery of it. In a music video our audience said the artist should acting the narrative and dancing in the music video depending on the beat of the song, as our is slow we decided it would be best to keep our artist still as it would look silly her dancing, therefore our artist will act out the narrative - being moody and upset.
Change Of Location
Originally we decided to film our music video at Wynard Park, after visiting our chosen location we both wanted to research other possible locations as we thought that Wynard wasn't the best location for us to film at. After researching we then found a perfect location with the best scenery for our music video which was Hardwick Park - in which we chose our final location to here.
Subscribe to:
Posts (Atom)