In order for us to create our own digipak, we need to know an overall
understanding of digipak conventions. We also need to take inspiration
from more specific album artwork within our chosen genre of pop. Above I
have collected some existing album artwork to create a mood board,
which will hopefully help to give us idea's when we are creating our
digipak.
We have looked at both female and male artist's that fit into the pop
genre, as it would be irrelevant to look at other genre's as this
wouldn't fit in well with our work.
After researching a variety of digipaks, I have noticed that the
majority of the ''pop'' artists utilise their name at the top of the
album artwork and the title of the album underneath this. By placing the
artist's name at the top, this focuses all attention on the artist's
and represents them as the 'star'. Most pop genre album artwork also
uses an image of the pop singer - like Ellie Goulding - Halcyon album
and Beyonce - 4 album which are shown above. Whereas others, such as the
script album has been kept plain and simple, identifying the bands name
and title of the album but not presenting their appearance. This may
have been done because The Script are a male band and they are less
focused on image, unlike female artist's. The band maybe wanting to
present themselves as being 'low key' and 'mysterious'. The text which
has been used to present their band name however, is bold and large
which makes the digipak easy to be recognized.
On our own album artwork, we hope to use an image of our artist - Olivia
Shotton. This image will mainly use an extreme/close up shot of the
artist which will initially draw all attention and make her the main
focus of the product. We will then present the artist's name and the
album title on the front of the album cover too.
From all of the research which I have carried out when putting this
album artwork mood board together, I have noticed that all the digipak's
have been created and designed very neat and tidy. Most digipak trends
use things which are positioned in the centre of the frame or in line
with other elements of the CD. All of the albums have a distinctive
'star icon' representation about them, which matches not only the
artist, but the individual album itself. To present the 'star icon'
image, many factors contribute to this such as; use of colour, visual
effects, pose that the artist is portraying and many more.
Every album artwork have a carefully considered colour scheme, which
complement certain aspects of the product. For example, in Beyonce's
album '4' the black fur clothing which she is presented in, complements
the use of the black text in the artist's name and title of the album.
Which makes the album more eye catching to the audience as it stands out
well. Rihanna's album 'Loud' uses a very bright shade of red - which is
presented through hair colour and also lipstick, which may link to the
album name as this colour is can be labelled as 'loud'. This bright red
colour which has been used, gives the album a sophisticated, fun look
and presents her as a down to earth female.