Audience Research Video

                                                                                                                                                                             
To create a music video that was attractive to our target audience of teenagers we had to conduct some audience research, this research would give us insight into what teens would want to see in a video and their perceptions on the pop genre. Most of the answers given to the question 'What is your favorite pop artist or band' were well known artists with a lot of material out in the market. This suggests to us most pop artists gain there fans through the material they create and their star image. The typical outfits for a pop artist identified by our audience is bright colorful items or revealing clothing, however this would be in a up tempo music video, as our chosen song is slow paced we could not connect this information with our product. The locations which our audience identified were cities, beaches, clubs and outdoor areas, we followed these conventions as our music video was set in the outdoors. We asked the question if our audience would prefer a clear narrative, no narrative or a less clear narrative all our responses were different so we went with what we as creators of the product would expect, which is a less clear narrative we wanted the audience to ask questions about our video and to be drawn to the mystery of it. In a music video our audience said the artist should acting the narrative and dancing in the music video depending on the beat of the song, as our is slow we decided it would be best to keep our artist still as it would look silly her dancing, therefore our artist will act out the narrative - being moody and upset.