We have looked at both female and male artist's that fit into the pop genre, as it would be irrelevant to look at other genre's as this wouldn't fit in well with our work.
After researching a variety of digipaks, I have noticed that the majority of the ''pop'' artists utilise their name at the top of the album artwork and the title of the album underneath this. By placing the artist's name at the top, this focuses all attention on the artist's and represents them as the 'star'. Most pop genre album artwork also uses an image of the pop singer - like Ellie Goulding - Halcyon album and Beyonce - 4 album which are shown above. Whereas others, such as the script album has been kept plain and simple, identifying the bands name and title of the album but not presenting their appearance. This may have been done because The Script are a male band and they are less focused on image, unlike female artist's. The band maybe wanting to present themselves as being 'low key' and 'mysterious'. The text which has been used to present their band name however, is bold and large which makes the digipak easy to be recognized.
On our own album artwork, we hope to use an image of our artist - Olivia Shotton. This image will mainly use an extreme/close up shot of the artist which will initially draw all attention and make her the main focus of the product. We will then present the artist's name and the album title on the front of the album cover too.
From all of the research which I have carried out when putting this album artwork mood board together, I have noticed that all the digipak's have been created and designed very neat and tidy. Most digipak trends use things which are positioned in the centre of the frame or in line with other elements of the CD. All of the albums have a distinctive 'star icon' representation about them, which matches not only the artist, but the individual album itself. To present the 'star icon' image, many factors contribute to this such as; use of colour, visual effects, pose that the artist is portraying and many more.
Every album artwork have a carefully considered colour scheme, which complement certain aspects of the product. For example, in Beyonce's album '4' the black fur clothing which she is presented in, complements the use of the black text in the artist's name and title of the album. Which makes the album more eye catching to the audience as it stands out well. Rihanna's album 'Loud' uses a very bright shade of red - which is presented through hair colour and also lipstick, which may link to the album name as this colour is can be labelled as 'loud'. This bright red colour which has been used, gives the album a sophisticated, fun look and presents her as a down to earth female.
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